Writer of copy. Thinker of ideas. Teller of jokes. I spent over 21 years at some of India’s (and one of Sri Lanka’s) leading advertising agencies. As a Copywriter, Creative Director and then Executive Creative Director. 

I’ve worked with and learnt from legends like Mohammad Khan, Vipul Thakkar, Balki, Priti Nair, Bobby Pawar and Ashish Khazanchi. At Enterprise Nexus, Lowe Lintas, DDB, Grey, FCB-Ulka, Dentsu, McCann & Enormous. 

I have led large teams, handled 200+ brands and created countless TVCs, DVCs, Print Ads, Outdoor, Radio Spots and more. For Volkswagen, Audi, MRF, Marico, Parle, Emami, Surf Excel, ManipalCigna Health Insurance, Axis Bank, ICICI Securities, Duroflex, Springwel, Rapido, Hotstar, Panasonic, JetPrivilege and more. Won awards too.

Since 2021, I’ve been working independently and directly with Clients on brands like Lenskart, Edelweiss, Springfit, Maggi and more. Collaborating and learning from the best in the business. A practice and a collective that I named Fun Intended Advertising & Stuff. Even after 25+ years, the learning never stops and the fun never ends!

LinkedIn Instagram