This august, free yourself from formulas, formats & forgettable ideas.

Be it for an ad film, a print campaign, social media or content creation, copywriting is not just about a good vocab and flawless grammar. It’s about ideas that are creative, effective and different. That’s why in my course, I cover Brand, Strategy, Briefs, Insights, Ideas, Scripts, AI, Jobs, Presentations and more. All the things you must know so that you grow!

8 Easy Sessions • 4 Fun Weekends
100% Live, Online and Interactive

SoundS Familiar?

You’re curious about Copywriting. You aspire to be a Copywriter. Or you’re already working as one at an agency or on your own. Maybe you’ve done some courses too. But you still feel lost, unsure, or stuck?

You can crack Memes. But struggle to crack a big brand idea?

You can crack a Post. But not sure about a complete campaign yet?

You are great at writing Reels. But not at a real TVC script?

Your writing’s grammatically fine. But not dramatically better yet?

You write killer Captions. But struggle to write a campaign?

You can make cool Content for yourself. But not for brands?

You’ve got the chops and the tools to make it all pop. It’s time you got the thinking, strategy, storytelling, and sanity to go from captions to campaigns.

why Learn From your mistakes when you can learn from mine?

Learn from my experience of over 25 years working at leading advertising agencies as a Copywriter, Creative Director and later Executive Creative Director, before going independent and starting my own collective - Fun Intended. Get to know what I did wrong and what I got right, working at agencies and then as a freelancer. Creating countless Films, Print, Radio, Social Media Campaigns & more. For 200+ brands like Volkswagen, Lenskart, ManipalCigna and more. Learn the things I learnt from seniors. Things I discovered myself. Things that are not taught to today’s young creatives.

25+ Years • 200+ Brands • Countless Campaigns & Experiences

Go from an aspiring creator to a strategic & creative copywriter

Over the course of 8 sessions, I help you learn everything about copywriting, advertising, brands, strategy and more. Using my real work and work experience. Things that you are expected to know but are rarely taught by anyone. And I make it all simple to understand, easy to follow and fun to learn. Because, hey, that’s the real job of a copywriter!


Brand &
Strategy

How to think like a strategist,
and not just a copywriter.


Insights
& Ideas

How to study, understand and persuade people & brands.


Storytelling &
story-selling

How to craft narratives that help you connect, and convert.


One-offs
& Campaigns

How to expand single creatives into multi-channel campaigns.


AI tools &
Originality

My honest take on using AI tools versus staying authentic.


Industry
& Insights

The learning, unlearning and perspective-building you need.

No Fluff. No Jargon. A Little Nonsense. And a Lot of Fun.

Course Details • august 2025

Everything you need to know - from schedule to session breakdown.

Duration

8 Easy Sessions
(9-31 August 2025)

DAYS

Saturday & Sunday Mornings

format

Live & Interactive
on Zoom

Time

About 3 hrs
per session

time table

  • Understanding Brands, Assets, Baselines, Fun Quizzes and more.

    Saturday August 9  •  10am onwards

  • Business, Marketing, Advertising, Agency, and the roles we play.

    Sunday August 10  •  10am onwards

  • Understanding Copywriting, Briefs, Insights, Tone and more.

    Saturday August 16  •  10am onwards

  • Cracking Ideas. Writing Copy. And the ONLY method that works.

    Sunday August 17  •  10am onwards

  • Understanding Production. Writing, Timing and Presenting Scripts.

    Saturday August 23  •  10am onwards

  • Why baselines matter, how to crack Campaign Ideas and more.

    Sunday August 24  •  10am onwards

  • Portfolio. Interviews. Jobs. How to move ahead. When to move on.

    Saturday August 30  •  10am onwards

  • Your turn to present your work, discuss issues and clarify doubts.

    Sunday August 31  •  10am onwards

what you get

  • 8 Live Interactive Sessions with Q&A

  • Fun Homework & Assignments

  • Honest and Detailed Feedback

  • Access to Recordings & Presentations

  • Industry Overview and Insights

  • Access to Community of Creators

  • Certificate of Completion

  • One-on-One Mentorship for life

All of the above for

₹7,500

Join the AUGUST 2025 Batch!

Starts 9th August

〰️

limited seats

〰️

Hurry up

〰️

Starts 9th August 〰️ limited seats 〰️ Hurry up 〰️

Step 1

Make the payment

Scan to pay using any UPI app

Amount:

₹7,500

If you’re a GST-registered person or organisation, do ask for a GST invoice.
With GST, your amount will be Rs. 8850.

Send in your details

Step 2

Tasty-monials

  • "I learned, unlearned and re-learned so many things. Please don't ever stop 'Things They Don't Teach You' - the world needs it!"

    Priyanka Surve

  • "My office team & I cracked multiple ideas for one of our products using your different creative approaches. The ideas just started flowing!"

    Ritubrata Sarma

  • "I always felt under-confident cos I had no one to learn from. But Ashish changed everything. Thanks for being the best teacher!"

    Kshitiz Pandey

  • "My favourite takeaway? ‘Nurture your small-town mentality’. Being from a small suburb, I always doubted myself. Not anymore!"

    Krishna Dabi

  • "I was initially hesitant to join but I really enjoyed it. Now I feel sad because there is nothing to look forward to in the weekend."

    Dhruv Rao

  • "I am applying the things I learned in my daily work. Ashish helped me appreciate copywriting and advertising so much more."

    Agnes Lim

  • "One of coolest, funniest and very approachable mentors. Thank you for all the time and effort that you have put in the course!"

    Akash Mohanty

  • "Thanks, Ashish. For genuine and detailed feedback. For taking time to explain everything. For spending your weekends with us."

    Kashish Kalwani

Frequently Asked Questions

  • This course is for a variety of people. People who are curious about advertising but not sure where to begin. People who have just started out as Interns & Freshers. People who’ve been in business for a while but are feeling stuck. And even people work in a diferent field but wish to switch to advertising, copywriting or content creation. 

  • Not at all. This course is designed to meet you where you are - whether you’re just beginning, pivoting, or looking to grow. Some participants have never written an ad. Others are already working in agencies or freelancing. What matters is your curiosity and intent to learn. If you have questions, doubts, or just curiosity, you’ll fit right in.

  • This is a comprehensive yet simple course that covers everything from start to finish. How to understand brands, strategy, insights and audience. How to crack ideas. How to write for print, film, digital, social and more. How to create campaigns, tell stories and sell stories. With my insights on agencies, freelancing, portfolio and more.

  • This course is not about ‘tips and tricks’. It’s about improving understanding and sharpening thinking. You won’t just write better lines. You’ll learn how to think, observe, simplify, and crack actual ideas. And unlike other courses, this one is live, interactive and based on my 25+ years of experience in agencies, freelancing, and mentoring.

  • This course is entirely live and interactive. Every session is conducted over Zoom, and no, it’s not a passive lecture. It’s a workshop. We talk, discuss, share, and grow together. I do record and share videos, in case you wish to go over something later. But it is best to attend it live so that you can interact with me and other participants.

  • Clarity, confidence and creativity to be in the advertising industry. A better understanding of Brand, Copywriting, Content, Culture and more. Multiple pieces of work to build or add to your portfolio. Honest and actionable feedback. A certificate of completion. Connection you can count on for life (with me and your batchmates).

  • Yes but not directly. While I cannot promise placements, my course will give you the knowledge, clarity and portfolio to position yourself better. Many have used it to land internships or full-time jobs, switch to writing, freelance better and even rediscover their creative confidence. For career advice, you can always contact me directly.

Still have questions? Email me at ashish@funintended.in